Case Study: RS Components wins market share with CJ Affiliate

RS Components Wins Competitive Market Share with Incentive Publishers

RS Affiliate?

RS Components partnered with CJ Affiliate to launch its first affiliate program and tackle a major challenge: breaking a competitor’s 16-year dominance in the B2B affiliate channel while growing affiliate-driven market share. The brand wanted to increase its share of affiliate traffic and improve performance across its incentive publisher base.

CJ Affiliate used first-party CRM data and affiliate journey reporting to build publisher-specific strategies, extend the referral window from 14 to 30 days, and increase cashback/commission rates on high-performing products. These changes improved publisher motivation and visibility into true conversion value, helping RS Components achieve 291.7% year-over-year program growth, 91% month-over-month growth after the referral window change, and 61% market share versus its biggest competitor, while top incentive publishers improved by an average of 187%.

RS Components

Simon Sandford

Head of Affiliates