Case Study: an outdoor apparel retailer boosts holiday revenue with CJ Affiliate

Outdoor Apparel Retailer increases Thanksgiving week revenue 11% with CJ Affiliate

An outdoor apparel retailer faced challenges with soft sales and a reduced budget heading into the critical Black Friday and Cyber Monday holiday season. Their goal was to achieve year-over-year revenue growth without any secured media placements. To address this, they worked with CJ Affiliate and leveraged its Affiliate Customer Insights service to analyze their affiliate program's performance.

Using Affiliate Customer Insights, CJ Affiliate analyzed the retailer's transaction data to evaluate publisher performance based on revenue, new customer acquisition, and offline influence. This data-driven analysis allowed them to optimize the publisher mix and reallocate budget towards high-performing affiliates. The solution drove an 11% year-over-year increase in overall Thanksgiving week revenue and a 55% increase in Black Friday revenue for the retailer.