Case Study: Outerwear Retail Company achieves 55% Black Friday and 11% Thanksgiving revenue gains with CJ Affiliate's Affiliate Customer Insights

Outdoor Apparel Retailer Increases Revenue During Critical Holiday Sales Season

Outerwear Retail Company was facing a soft sales year and entered the critical Thanksgiving–Black Friday period with a reduced budget and no media placements, worried their affiliate program wasn’t set up to drive holiday growth. They engaged CJ Affiliate and its Affiliate Customer Insights to better understand publisher performance and identify opportunities to boost revenue and new customer acquisition.

CJ Affiliate analyzed the retailer’s online and offline transaction data against Conversant’s consumer profiles, ranked publishers by revenue, new-customer acquisition, and online-to-offline influence, then shifted the publisher mix (Coupon/Deal, Loyalty, Social), raised commissions for high-value partners, and added strategic media placements. The effort delivered measurable results: an 11% year‑over‑year increase in overall Thanksgiving week revenue and a 55% year‑over‑year jump in Black Friday revenue.