Case Study: Lacoste grows content partnerships and affiliate revenue with CJ Affiliate

Lacoste Grows Key Content Relationships after Migration to CJ Affiliate

Lacoste, the luxury apparel brand, wanted to grow its affiliate program with on-brand publishers and reach more full-price consumers after evaluating multiple networks. CJ Affiliate helped Lacoste migrate to its network and tap into content-focused tools and publisher relationships, including Content Certified access and audience-based recruitment.

CJ Affiliate implemented a multi-pronged content strategy using Content Certified, item-based and property-level commissioning, Placements Marketplace, and data science insights to secure premium placements with sites like Esquire, Men’s Journal, and Golf Digest. In six months, Lacoste saw a 60% increase in overall sale-active publishers, 2X more content publishers join its program, a 33% increase in click-active content partnerships, 28% of affiliate site visits driven by content, and a 32% higher new customer conversion rate from content publishers than the program average.

Lacoste