Case Study: Lacoste grows content publisher relationships with CJ Affiliate

Lacoste boosts content publisher partnerships 33% with CJ Affiliate

Lacoste, a high-end retail brand, selected CJ Affiliate as their new partner to devise and execute a multi-pronged content strategy. Their challenge was to drive adoption with luxury consumers and target full-price shoppers by building relationships with premium content publishers, which were not accessible through their previous network.

CJ Affiliate executed a thoughtful migration and leveraged solutions like its Content Certified network and item-based commissioning. The results were significant, including a 60% increase in sale-active publishers and content publishers driving new customer conversions at a rate 32% higher than the program average. CJ also secured placements with prestigious sites, leading to 28% of Lacoste’s site visits through affiliate being driven by these content partnerships.

Lacoste