Case Study: IHG Hotels & Resorts achieves 13X ROAS growth across APAC with CJ Affiliate and ShopBack

IHG Hotels & Resorts drives 13x ROAS with CJ Affiliate

IHG Hotels & Resorts, a leading global hospitality group, sought to accelerate its growth across the diverse and competitive APAC region. Their challenge was to expand market penetration, unlock new markets with localized strategies, and maximize their share of voice against major OTAs. To meet this challenge, IHG partnered with CJ Affiliate and its affiliate network.

The solution implemented by CJ Affiliate, in collaboration with publisher ShopBack, involved creating highly localized, data-driven campaigns tailored to specific regional behaviors. This strategy leveraged CJ's real-time tracking and flexible commission models. The results were significant, yielding a 13x return on ad spend, a 234% year-over-year revenue growth, and a 267% increase in bookings for IHG across key APAC markets.

IHG Hotels & Resorts