Case Study: Honey Proves Incremental Revenue Growth with CJ Affiliate

Honey boosts purchases 166.6% with CJ Affiliate

Honey, a consumer browser extension owned by PayPal, wanted to use a data-driven approach to prove the incremental value its services create for brands. To address this challenge, Honey leveraged CJ Affiliate’s Data Science Solution Suite.

CJ Affiliate implemented its Affiliate Incrementality and Affiliate Customer Journey solutions to analyze consumer shopping behavior. The results proved that Honey drives significant incremental value, including a 166.6% higher conversion rate for its users and a 38.7% increase in revenue per customer 12 months after their first interaction.

Honey