Case Study: Financial Services Brand achieves 50% higher lead quality and 92% first-click sales with CJ Affiliate's VIP Influencer Campaigns

Financial Services Brand Grows Lead Quality & Incremental Sales with CJ

Financial Services Brand needed to boost lead quality and drive incremental sales for a new product launch at the start of their peak season. They partnered with CJ Affiliate and used CJ Affiliate’s VIP Influencer Campaigns to connect with 14 targeted influencers to promote the brand and product.

CJ Affiliate executed the VIP Influencer Campaigns, and the brand’s analysis showed measurable impact: 92% of sales were first-click attributed to the CJ-run campaign, compared with a program average of 42%—a 50% higher lead quality than the average. The campaign exceeded expectations, demonstrating that CJ Affiliate’s influencer-driven content initiated engagement and delivered high-quality sales during the peak season.