Case Study: Debt Roundup achieves 671% revenue growth and 174 new advertiser relationships with CJ Affiliate's Content Solution

Finance Content Publishers Forge New Relationships, Increase Revenue

Debt Roundup, a finance content publisher, struggled to establish the finance- and business-specific advertiser relationships it needed due to limited resources and expertise. Seeking better monetization, Debt Roundup turned to CJ Affiliate and its Content Solution, including the Content Certified program, to break through the noise in affiliate marketing.

CJ Affiliate implemented its Content Solution suite (including the Content Certified designation and Deep Link Automation script) and provided day-to-day strategic support, which helped Debt Roundup expand and deepen advertiser partnerships. The results were dramatic: 174 new and rekindled advertiser relationships, a 671% increase in publisher commissions, significant year-over-year revenue growth, and the site owner moving to full-time on the business.

Debt Roundup

Grayson Bell

Owner