Case Study: Fanatics boosts revenue and ROAS with CJ Affiliate and NMPi

Fanatics grows revenue 27% with CJ Affiliate

Fanatics, a leading sports e-commerce company, faced declining revenues and an increased cost of sale. To address this, they partnered with vendor CJ Affiliate and publisher NMPi to revitalize their paid search strategy through the affiliate channel.

The solution implemented by CJ Affiliate leveraged dynamic data from live soccer matches. Using a script connected to fantasy football APIs, CJ Affiliate and NMPi dynamically adjusted PPC bids based on in-game player events. This resulted in a 27% revenue increase, a 13% rise in ROAS, and a 4% higher conversion rate, significantly exceeding growth targets.

Fanatics