Case Study: Expedia Group achieves strong ROAS and revenue growth with CJ Affiliate and FlipGive

Expedia Group exceeds revenue goal by 140% with CJ Affiliate

Expedia Group, a leading traveler technology platform, faced the challenge of rebuilding revenue and market share after the travel industry was severely impacted by the COVID-19 pandemic. They partnered with their affiliate management team at CJ Affiliate to find strategic collaborations that would also increase long-term customer loyalty and contribute to their brand mission.

CJ Affiliate implemented a solution by forming a strategic, year-long partnership with the cause marketing affiliate FlipGive. Using CJ's platform and solutions like Open-Ended Locking Actions and Situational Commissioning, the campaign was managed and optimized. The results were exceptional, with the campaign achieving its 20:1 ROAS goal in only 60% of the target timeframe and exceeding its revenue goal by 140% within the projected period.

Expedia Group