Case Study: eharmony boosts search-driven sales with CJ Affiliate

eharmony Leans on CJ's Growth Consultant Team to Run Successful Search Strategies

eharmony, the online dating platform, worked with CJ Affiliate and CJ’s Growth Consultant team to strengthen its affiliate search efforts and fill a gap with a new TM+ search partner. Using CJ’s platform and guidance, eharmony wanted to diversify its publisher mix while maintaining a self-sufficient program focused on converting paid memberships.

CJ Affiliate supported eharmony with a Publisher Opportunity Report, gap analysis, and a curated list of relevant search and content partners. eharmony launched a 30-day TM+ search campaign with an exclusive discount code, driving 190% more clicks per day, 50% more sales, a doubled campaign investment in the first month, and 100% organic revenue growth the following month. The campaign also achieved a 7.5% click-to-lead conversion rate and a 24.1% lead-to-sale conversion rate.

eharmony