Case Study: International Hotel Chain Achieves Record Call Growth with CJ Affiliate Pay Per Call

CJ's Pay Per Call Enhances In-House Call Program & Delivers Record Success

An international hotel chain needed to streamline its successful in-house call program, which required significant management and resources to maintain. The customer turned to CJ Affiliate and its Pay Per Call solution to improve efficiency while adding high-quality publishers and supporting growth.

CJ Affiliate implemented a more agile Pay Per Call program with daily booking data updates, unlimited toll-free numbers for testing, and a strong focus on mobile and call quality. The results included 22% average month-over-month growth in qualified calls during ramp-up, 26% growth in publisher commissions, 30% average monthly qualified call conversion rate, 23% growth in active publishers, and 29% growth in gross booking revenue.

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