Case Study: Honey achieves incremental revenue growth with CJ Affiliate's Data Science Solution Suite

CJ's Data Science Solution Suite Proves Honey's Ability to Drive Incremental Value

Honey, a subsidiary of PayPal, wanted a data-driven way to prove the incremental value its browser extension and shopping tools create for brands. To do that, Honey worked with CJ Affiliate and used CJ’s Data Science Solution Suite to better understand how its solutions influence consumer purchase behavior and customer value across multiple retail verticals.

Using CJ Affiliate’s Affiliate Incrementality and Affiliate Customer Journey solutions, CJ’s Data Science team and Honey’s Analytics team analyzed 12 months of shopping journeys before and after first interaction with Honey. The study found that shoppers using Honey were 166.6% more likely to purchase, existing customers generated 16.3% more revenue per customer, and revenue per customer was 38.7% higher after interacting with Honey; Honey Gold users also had a 16% higher average order value and 108.6% higher GMV.

Honey