Case Study: Autodesk achieves full-funnel global growth with CJ Affiliate

Autodesk boosts AOV 227% with CJ Affiliate

Autodesk, a global design and engineering software leader, needed to evolve its affiliate marketing strategy beyond final-click conversions to drive full-funnel growth. The challenge was to shift from a free-trial model to direct paid acquisition, align with long B2B buyer journeys, and scale the program globally while activating diverse partner types across all stages of the customer funnel.

CJ Affiliate implemented a unified, full-funnel affiliate program for Autodesk, connecting global strategy with local execution. The solution utilized CJ's Universal Tag for tracking and AI-powered tools for optimization and compliance. This approach activated partners across awareness, consideration, conversion, retention, and advocacy stages. The results were significant: a 227% increase in average order value, a 55% improvement in click-to-action conversion rates, and 6.5% higher conversion rates for new customers, proving the program's effectiveness at a global scale.

Autodesk