Case Study: Abt drives national revenue growth with CJ Affiliate

Abt Uses CJ Affiliate to Compete Nationally with Big Box Brands

Abt, the family-owned appliance and electronics retailer, wanted to grow its ecommerce business and compete nationally while improving ROAS and reaching new customers through affiliate marketing. After working with another network, Abt moved its mature affiliate program to CJ Affiliate, leveraging the network’s publisher reach, data assets, and strategic services.

CJ Affiliate implemented publisher recruitment and activation campaigns, content-commerce partnerships, custom data science reporting, competitive benchmarking, Affiliate Customer Journey reporting, category-level commissioning, and elasticity testing, including its Situational Commissioning solution. As a result, Abt saw a 25% revenue increase at migration, a 27% year-over-year lift within months, and a 70% revenue increase in March-April 2020, while consistently surpassing ROAS goals and maintaining revenue targets even as top publishers closed programs.

Abt