Case Study: Abt achieves double-digit revenue growth with CJ Affiliate

Abt boosts revenue 25% after migrating to CJ Affiliate

Abt, a large independent appliance and electronics retailer, sought to grow its ecommerce business and improve its return on ad spend to compete with larger national brands. The company migrated its mature affiliate program to CJ Affiliate, drawn to the platform's data-driven expertise, massive publisher reach, and strategic services.

CJ Affiliate implemented a comprehensive solution that included recruiting new publishers, forging partnerships with major content sites, and utilizing custom data science reporting. The vendor employed strategies like category-level commissioning and elasticity testing to optimize spend. This approach resulted in a significant 25% revenue increase at migration and a 70% year-over-year revenue growth, allowing Abt to consistently surpass its ROAS goals.

Abt