Case Study: a Fortune 500 retailer drives $34M in incremental revenue with CJ Affiliate Customer Insights

a fortune 500 retailer drives $34M annual incremental revenue with CJ Affiliate

A Fortune 500 retailer, working with CJ Affiliate, faced the challenge of measuring how its digital marketing efforts impacted in-store performance. Despite having a full suite of omni-channel data, the retailer lacked actionable insights at a single customer view to understand holistic consumer behavior and drive incremental revenue.

CJ Affiliate implemented its Affiliate Customer Insights solution, which achieved a high match rate for mapping digital customer profiles. This allowed the team to analyze online-to-offline transaction data and identify a significant opportunity. By launching a targeted cross-channel promotion, CJ Affiliate helped the retailer generate $34M in annualized incremental revenue and achieve a 66% year-over-year increase in ROAS.