Case Study: Natural Resources Defense Council centralizes supporter data and boosts donor insights with Civis Analytics

NRDC unifies supporter data for 230 million-record insights with Civis Analytics

The Natural Resources Defense Council (NRDC) was struggling with data silos that prevented it from connecting with its millions of supporters and understanding which messages moved them to action. To adopt a more proactive outreach strategy and become more data-driven, NRDC turned to Civis Analytics for a solution using its cloud-based Civis Platform.

Civis Analytics implemented its Platform, which used Identity Resolution technology to cleanse and consolidate NRDC's data, providing a single source of truth. This allowed NRDC to accurately determine its supporter base size, personalize messaging, and track engagement across channels. As a result, NRDC established data-driven benchmarks for success and can now more effectively find and cultivate long-term donor relationships.

Natural Resources Defense Council