Case Study: McDonald’s boosts personalized marketing performance with Civis Analytics

McDonald's boosts same-store sales 3–5x with Civis Analytics

McDonald's, a global food service retailer, partnered with vendor Civis Analytics to tackle the challenge of leveraging its new digital customer data for marketing. As the company underwent a digital transformation, it needed to move from a traditional market-research approach to a data science-led strategy to improve marketing effectiveness and compete more effectively.

Civis Analytics provided the Civis Platform, a cloud-hosted data science stack, to help McDonald's consolidate its customer data into a single source of truth. This enabled the creation of personalized marketing campaigns. The solution resulted in a significant measurable impact, with one campaign driving a 3-5x higher increase in same-store sales compared to traditional marketing efforts. Civis Analytics empowered McDonald's to build a more efficient, data-driven marketing operation.

McDonald's