Case Study: Major U.S. Breakfast Chain boosts loyalty and market share with Civis Analytics

Major U.S. Breakfast Chain - Customer Case Study

Major U.S. Breakfast Chain partnered with Civis Analytics to better understand its guests, unify customer data, and improve personalization across stores and digital channels. The company had loyalty, point-of-sale, mobile app, geolocation, and other first-party and third-party data, but needed a platform to clean, connect, and activate it for marketing and customer insights.

Using Civis Platform, Civis Analytics implemented Identity Resolution, Audience Center, Data Appends, and reporting tools to create a single source of truth and support targeted campaigns. The results included a new discounted sandwich program, more efficient media and segmentation, a 2% increase in lifetime value among loyalty members, and market share gains that nearly doubled at some locations within weeks.