Case Study: Lyric Opera of Chicago boosts ticket buyer acquisition with Civis Analytics

Lyric Opera of Chicago boosts ticket conversions 3.7x with Civis Analytics

Lyric Opera of Chicago faced the challenge of expanding its audience and acquiring new ticket holders. To better understand their current patrons and find new ones, they enlisted the help of Civis Analytics and its data science services.

Civis Analytics used its proprietary matching algorithms and a national database to build a look-alike model, identifying the top prospects for Lyric Opera. The solution calculated a prospect score for individuals, allowing Lyric Opera to target its marketing. The prospects identified by Civis purchased tickets at 3.7 times the rate of those sourced through traditional methods.

Lyric Opera of Chicago