Case Study: Human Rights Campaign achieves unified data and stronger engagement with Civis Analytics

Human Rights Campaign boosts mid-level giving 130% with Civis Analytics

The Human Rights Campaign (HRC), the nation's largest LGBTQ civil rights organization, faced challenges in effectively managing its expanding supporter data across multiple sources and CRMs. This inefficient infrastructure hindered their constituent engagement efforts. They partnered with Civis Analytics to regain control of their data.

Civis Analytics implemented its cloud-based Platform and Identity Resolution (IDR) technology to create a unified, automated data warehouse. This solution provided a single source of truth, deduplicating records from 11 different CRMs. The results for HRC included a 130% increase in mid-level giving and $200k in annual infrastructure savings, allowing them to refocus resources on their core mission.

Human Rights Campaign