Case Study: Human Rights Campaign achieves data accuracy and cost savings with Civis Analytics

Data Integration & Identity Resolution for The Human Rights Campaign

The Human Rights Campaign (HRC), the largest civil rights organization in the U.S. working for LGBTQ equality, needed a reliable single source of truth for millions of CRM records spread across multiple apps, platforms, and siloed systems. To improve data accuracy, reduce duplicates, and make outreach more effective, HRC turned to Civis Analytics and its data integration and Identity Resolution (IDR) technology.

Civis Analytics helped HRC build a unified, automatically updated data pipeline with integrated reporting, predictive analytics, and Golden PII tools, bringing analytics in-house and tying individuals to their data across all sources. The result was greater confidence in data quality and scalability, nearly $200,000 in annual cost savings, and staff-time savings equivalent to one full-time employee—helping HRC focus more resources on advocacy and electoral work.

Human Rights Campaign