Case Study: Public Health Advocates builds awareness for All Children Thrive with Civilian

Public Health Advocates launches All Children Thrive with Civilian, reaching 108 city officials and community groups

Public Health Advocates, a public health organization, hired the vendor Civilian for marketing communications services. Their challenge was to drive awareness and participation for the All Children Thrive initiative, a new effort to improve child well-being across California. They needed to build trust and engagement with community stakeholders and officials who were often skeptical of such broad initiatives.

Civilian's solution involved in-depth audience research and the development of a holistic strategy and a unifying brand identity for the initiative. They created a comprehensive suite of outreach materials, including a toolkit, presentations, and an animated video. The new ACT brand launched via a webinar attended by over 100 officials and organizations. Civilian received high praise from key advisory groups for their thorough research, and the branded materials have been deployed for outreach, bolstering the initiative's critical work during the pandemic.

Public Health Advocates