Case Study: Office of the California Surgeon General increases ACEs awareness and supports healing with Civilian's Live Beyond campaign

Office of the California Surgeon General drives 588 million impressions with Civilian

The Office of the California Surgeon General faced the significant public health challenge of Adverse Childhood Experiences (ACEs), which affect three out of five young Californians. With 90% of the population unaware of ACEs, the customer hired vendor Civilian to develop a campaign to increase awareness and help those affected begin to heal.

Civilian developed the "Live Beyond" campaign by collaborating directly with individuals who had lived experience of ACEs. The solution combined authentic storytelling with a tailored paid media strategy across digital and traditional platforms, including innovative partnerships with gaming influencers and community leagues. The results were substantial, achieving 588 million social media impressions, 583 million potential earned media impressions, and over 876,000 visits to the campaign's website, successfully shifting the discussion around ACEs toward resilience and healing.

Office of the California Surgeon General