Case Study: County of San Diego raises awareness of Black maternal and infant health inequities with Civilian

County of San Diego’s Black Legacy Now campaign wins Silver with Civilian

The County of San Diego partnered with the vendor Civilian to address a challenge of poor maternal and infant health outcomes for Black women and children. The county sought to increase awareness of these healthcare inequities and promote initiatives that would contribute to the well-being of this community.

Civilian implemented an integrated, culturally resonant campaign called Black Legacy Now. Their solution involved forming a Community Advisory Board, conducting a community listening tour, and developing messaging focused on building trust. The campaign far exceeded its goals, driving significant local and national awareness. It also won a Silver American Advertising Award and was instrumental in the client securing additional funding to continue the educational work.

County of San Diego