Case Study: Brescia University College achieves streamlined, lower-cost student recruitment with CiviCRM

University Recruitment with CiviCRM

Brescia University College, Canada’s only women’s university, needed to consolidate multiple systems used for recruitment — managing domestic and international prospects, communications, campus tours, leadership events and the application/registration process — into a single CRM. To replace a proprietary system and leverage its WordPress expertise, Brescia selected CiviCRM to provide core CRM functionality (Contacts, Events, Mailings, Reports) on a WordPress subdomain (crm.bresciauc.com).

Using CiviCRM, Brescia launched an integrated recruitment platform (initial release deployed within six weeks) with email templates (including embedded hardcopy signature images and tightly controlled from-addresses), WordPress form-plugin integration for long complex applications, event sign-ups and improved student lifecycle tracking; later enhancements added online applications, a chat system and integration with Western University registration. CiviCRM delivered a lower-cost, customizable replacement that streamlined staff workflows, improved outreach and application usability, and supported rapid rollout and ongoing improvements.

Brescia University College