Case Study: a small children's theatre company achieves Google Analytics ecommerce tracking for CiviEvent ticket sales with CiviCRM

Small Children's Theatre Company tracks 100% of finalized CiviEvent orders with CiviCRM Google Analytics ecommerce tracking

The customer, a small children's theatre company, used CiviCRM and its CiviEvent module for its patron database and online ticket sales. Their challenge was to integrate Google Analytics ecommerce tracking to monitor the effectiveness of their marketing campaigns by tracking sales data from their ticket purchases.

The solution from CiviCRM involved customizing a template file to add the Google Analytics code, which was configured to track both the total order value and the quantities of individual ticket types purchased. This implementation allowed the theatre to successfully track the ROI of its marketing activities and analyze customer purchasing behavior.

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