Case Study: Time for Research achieves scalable, cost-effective peer-to-peer fundraising with CiviCRM

Raising funds for breast cancer research peer by peer

Time for Research is a peer‑to‑peer fundraising campaign of The Breast Cancer Research Foundation that lets supporters sponsor life‑saving research hour by hour. They needed a way for donors to create and run personalized fundraising pages on both the Time for Research website and Facebook, with a greatly simplified Personal Campaign Page workflow (no more than four steps) and features like account creation, fundraising goals, page customization, real‑time thermometers, donor honor rolls, and mass mailings — so they chose CiviCRM.

CiviCRM (working with Rayogram for UX/UI and CiviCRM engineering) delivered a customizable peer‑to‑peer solution that embedded contribution pages into Facebook, streamlined the page creation process to four steps, and integrated donor accounts, goal tracking, page editing, real‑time progress thermometers, honor rolls, and mass‑mail tools. The implementation let supporters create personalized pages in minutes, captured all peer‑to‑peer data in the existing CiviCRM database, and avoided the per‑transaction fees (up to 7%) associated with proprietary platforms, producing a more cost‑effective, fully integrated fundraising platform for Time for Research.

Time for Research