CiviCRM
201 Case Studies
A CiviCRM Case Study
The National Hispanic Voter Educational Foundation (NHVEF) needed a scalable system to manage and segment a rapidly growing database of over 600,000 contacts to support voter outreach and a call center. Moving off JotForm, they required household records for shared addresses, fast and precise searches, and the ability to segment by district, age, and party—so they chose CiviCRM to meet those needs.
CiviCRM was implemented to centralize data, enable advanced searches and smart groups, create household records, and optimize search performance, with plans to add CiviMail, CiviEvent and survey tools. The CiviCRM solution handled 600,000+ contacts with reduced search lag, improved targeting for phone banks, and helped drive higher call-center success rates and increases in membership and voter pledges.
Nikki Swarn
Director of Marketing