Case Study: MAF Norge raises helicopter relief donations in Nepal with CiviCRM SMS fundraising

MAF Norge raises €30,000 by SMS in CiviCRM for Nepal helicopter relief

MAF Norge, a Norwegian aviation mission organization, faced the urgent challenge of rapidly raising funds to support helicopter relief efforts in Nepal following a natural disaster. They needed to quickly mobilize their network of donors to provide critical supplies like shelter, clean water, and medical evacuation. To address this, they turned to the SMS functionality within the CiviCRM platform.

Using CiviCRM's SMS tools, MAF Norge sent out appeals to supporters, which resulted in immediate donations processed directly via text message. The solution, which included an automatic thank-you reply and payment charging, enabled them to raise approximately €15,000 in just two hours and a total of around €30,000 overall. This highly efficient and affordable method allowed CiviCRM to process about 1,000 SMS per hour, significantly accelerating fundraising efforts and minimizing the administrative burden on back-office staff.

MAF Norge