CiviCRM
288 Case Studies
A CiviCRM Case Study
The Italy-America Chamber of Commerce of Texas needed a system to efficiently organize its growing membership, manage events and trade missions, and track specialized business services. They were previously using an ineffective homemade system of Word and Excel spreadsheets, which could not scale or automate key processes like rolling membership renewals. They turned to CiviCRM for a solution.
CiviCRM, implemented with the help of Cividesk, provided a customized database that automated membership renewals, event management, and service tracking. The solution included integration with MailChimp and custom reporting. This saved the chamber significant time and trouble, improved membership renewal rates through automated reminders, and gave them organized, data-backed control over all their activities and client interactions.