Case Study: IMBA boosts early membership renewals with CiviCRM Early Bird Premiums

IMBA speeds renewals with CiviCRM's member-only premiums and a 2-month grace period

IMBA, a mountain biking advocacy organization, faced a challenge with members renewing their memberships late, often after their grace period had ended. To incentivize timely renewals, they wanted to offer a "members only" premium for early birds, but CiviCRM did not have this functionality natively, forcing them to run an unsustainable manual call-in special.

CiviCRM addressed this through a custom extension called Early Bird Premiums. This solution allowed IMBA to digitally configure premium offers that display only when specific membership status and type criteria are met, such as offering a special t-shirt to members who renew before their expiry date. The results were positive, automating the promotion and improving operational efficiency, leading IMBA to publicly release the extension in the CiviCRM Extensions Directory for wider community use.

IMBA