Case Study: Future First boosts SMS engagement with CiviCRM

Future First boosts SMS reply rates to 42% with CiviCRM

Future First, an organization creating alumni networks for UK state schools, faced the challenge of engaging with recent school leavers who considered email passé. They needed an efficient way to collect structured data on their post-school activities from thousands of contacts. They partnered with CiviCRM to find a solution using its CiviSMS functionality.

CiviCRM implemented a custom extension that enabled Future First to conduct automated, scripted SMS conversations. This allowed them to ask a series of chained questions to collect structured data. The solution resulted in a significantly higher response rate of 42% from the SMS pilot compared to a 14% response rate from an email campaign, demonstrating a more effective way to engage this demographic for CiviCRM.

Future First