Case Study: Cool Earth boosts online donations with CiviCRM

Cool Earth boosts online donations 50% with CiviCRM

Cool Earth, a charity working with indigenous villages to halt rainforest destruction, faced significant challenges with its digital systems due to a problematic initial implementation of CiviCRM by a previous vendor. Their data was erroneous and muddled, and critical information was not being captured, which hindered their ability to communicate openly with donors and develop their individual giving strategy.

After a major rethink, Cool Earth decided to rebuild its systems around CiviCRM with the help of implementation partners. The solution involved a new WordPress website, a streamlined payment processor, and leveraging powerful native CiviCRM features like Personal Campaign Pages. This new solid base provided by CiviCRM resulted in a 50% increase in online donations and transformed the charity's ability to fundraise.

Cool Earth