Case Study: Amnesty International Spain breaks database silos and unifies contacts with CiviCRM

Amnesty International - Customer Case Study

Amnesty International Spain, part of the global Amnesty movement (about 65,000 members, 1,800 activists and a digital platform that collected over 1.7 million signatures in 2012), faced fragmented data across multiple departmental systems—separate databases for members, volunteers, press, newsletter subscribers and shop clients. To unify contacts and build a secure member area, Amnesty selected CiviCRM and planned a two‑year migration to replace legacy applications and integrate roughly five live databases, deploying CiviCRM on Drupal.

CiviCRM was implemented to centralize contact management and streamline web interactions: Drupal webforms now send data directly into CiviCRM, customizable forms and prefilled secure links support private‑area workflows, and Amnesty has already migrated press contacts and begun phased migrations of members and webforms with partners Ixiam and StrateBI. By choosing CiviCRM and leveraging its community and integration capabilities, Amnesty established a unified CRM foundation to manage tens of thousands of members and millions of signatures while progressing toward full integration of its legacy systems.

Amnesty International