Case Study: American Atheists achieves usable data and streamlined membership management with CiviCRM

American Atheists Turns Raw Data Into Real Relationships Using CiviCRM

American Atheists, Inc., a nonprofit devoted to separation of church and state, faced unusable, fragmented member data in a proprietary in-house system and needed reliable, consolidated membership records and reporting. After evaluating options they chose CiviCRM (integrated with Drupal) to replace the old database and address the challenge of combining and cleaning multiple data sources.

CiviCRM was implemented with normalized and imported data, delivering flawless membership signups, streamlined renewals, and extensive reporting capabilities that met American Atheists’ goal of usable data. CiviCRM’s Drupal integration also reduced manual entry and allowed the organization to retire several disconnected SaaS tools, providing core-level member data integration and measurable operational improvements.

American Atheists