Case Study: Visit Palm Springs enhances visitor navigation and local discovery with CivicConnect

Palm Springs Promotes City Offerings and Drives Economic Development

Visit Palm Springs, the Palm Springs Bureau of Tourism’s destination marketing organization, needed web and mobile tools to showcase the city’s many restaurants, hotels, attractions, shops, and transit options. As the city grew as a tourism destination, it needed a way for residents and visitors to navigate offerings and explore the area more easily.

CivicConnect provided the Visit Palm Springs app with up-to-date information on where to stay, play, dine, and shop, along with local deals, CivicAR augmented reality features, and Buzz Trolley transit information with an interactive map and real-time locations. The app drew media attention for its AR features and won awards including a Gold ADDY Award, while helping Visit Palm Springs promote local businesses and support economic development.

Visit Palm Springs

Mary Jo Ginther

Director