Case Study: Henry Ford Health exceeds its gala fundraising goal with Civic Entertainment Group

Henry Ford Health raises $2 million at Destination Grand Ball with Civic Entertainment Group

Henry Ford Health sought to raise $2 million for its "Rising Above, Reaching Beyond" campaign and the construction of its new Destination Grand medical campus through its exclusive annual gala. To achieve this, they partnered with Civic Entertainment Group to craft an immersive event experience.

Civic Entertainment Group developed a comprehensive program for the gala, which included a VIP cocktail reception, medical technology demos, a scripted mainstage program featuring a Hero Video, a seated dinner with a live auction, and a post-dinner reception. The event was a strong success, exceeding its donation goal with approximately 1,200 attendees and successfully launching the campaign to a broader audience of philanthropists, healthcare professionals, and community leaders.

Henry Ford Health