Case Study: Super-Pharm doubles supplier funding with ciValue’s supplier collaboration solution

Super-Pharm Increases Supplier Funding through Smart Data Analytics Using ciValue’s Supplier Collaboration Solution

Super-Pharm, a multinational drugstore chain, sought to significantly expand and improve its collaborations with product suppliers. Their challenge was to move beyond limited data sharing and use advanced customer analytics to foster more effective, mutually beneficial campaigns that would attract customers and increase loyalty. To achieve this, they partnered with vendor ciValue and implemented its AI-driven Supplier Collaboration Solution.

The ciValue solution provided a shared portal that gave suppliers granular access to customer behavior and sales data, creating full alignment. This transparency enabled suppliers to develop highly targeted campaigns, such as using bestselling items to promote new products. As a result, Super-Pharm onboarded over 90% of its brands onto the portal and achieved a twofold increase in supplier funding for joint marketing initiatives, directly monetizing their data and driving growth.

Super Pharm

Hilla Milo

Director of Personal Marketing