Case Study: Super-Pharm increases loyalty and revenue with ciValue’s omnichannel personalization platform

Super-Pharm Increases Loyalty and Revenue through Omnichannel Personalization at Scale Using ciValue’s SaaS Solution

Super-Pharm, a multinational drugstore chain, aimed to enhance its customer personalization and gain more direct, granular control over its marketing campaigns. The company needed to expand its digital outreach and required easy access to customer insights to increase agility. To achieve this, they partnered with the vendor ciValue and implemented its AI-driven omnichannel personalization SaaS platform.

The ciValue solution was implemented within six weeks, empowering Super-Pharm's marketers with advanced segmentation and analytics. This enabled the creation of highly targeted campaigns and personalized offers distributed across multiple new channels. The results were significant, including an 8% year-over-year increase in store visits, a 4% increase in revenue from engaged customers, and a tenfold increase in the number of offers, all of which were made possible by ciValue's platform.

Super Pharm

Hilla Milo

Director of Personal Marketing