Case Study: a major European grocery retailer boosts personalized offers and supplier revenue with ciValue

How a major European grocery retailer choose ciValue to deliver personalized content to their shoppers and to monetize their Loyalty program

ciValue was approached by a major European grocery retailer that wanted to deliver personalized content and offers to its shoppers through its app. The challenge was to move beyond basic segmentation to achieve true one-to-one personalization and to create a program that suppliers could easily participate in and fund, all while needing a rapid implementation.

The solution from ciValue utilized sophisticated AI algorithms to analyze customer data and deliver personalized offers. They also built a self-serve portal for suppliers to create and fund targeted coupons. The results included a 3X volume uplift on promoted products and an 8% greater year-over-year sales growth for customers using personalized offers. The program also successfully onboarded over 30 suppliers, creating a new revenue stream for the retailer. ciValue delivered the entire solution in just eight weeks.