Case Study: LDC boosts awareness and perceptions among UK business leaders with Citypress

LDC boosts awareness to 87% with Citypress

LDC, a private equity investor part of Lloyds Banking Group, faced the challenge of overcoming negative perceptions of the private equity industry and positioning itself as an accessible partner to the management teams of UK mid-market businesses. To address this, the vendor Citypress implemented an integrated marketing campaign.

Citypress created the LDC Top 50 Most Ambitious Business Leaders programme, using targeted social media marketing to find and celebrate ambitious leaders. The campaign successfully raised LDC's profile, enabling them to meet over 150 business leaders. A follow-up study showed that over 87% of leaders were aware of the programme and more than two-thirds felt more positively about LDC as a result.

LDC