Case Study: British Land connects 2,500+ isolated older people with their communities with Citypress

British Land connects 2,500+ isolated older people with Citypress

British Land, a property company, faced the challenge of addressing loneliness among older people in the communities surrounding its retail centers during the Christmas period. The vendor, Citypress, partnered with British Land's retail marketing team on a community engagement campaign to tackle this issue.

Citypress implemented the Merry Mailbox campaign, inviting local shoppers to write messages of support in Christmas cards that were delivered to isolated individuals. By leveraging partnerships with local charities and schools, the campaign was activated across British Land's portfolio. The solution resulted in the formation of eight charitable partnerships, over 2,500 cards shared, and 37 positive media articles, proving the retail assets' role as community hubs.

British Land