Case Study: Mueller Water Products turns water infrastructure opportunities into qualified leads with Citylitics

Mueller Water Products - Customer Case Study

Mueller Water Products, a leading provider of water infrastructure solutions, needed to identify and qualify new sales leads in the highly fragmented municipal water utility market. Facing an overwhelming amount of public information, their team struggled to find timely and relevant project opportunities to build their sales pipeline, often missing out on early-stage projects. They turned to Citylitics for a more targeted approach to customer intelligence.

The solution from Citylitics provided Mueller with precise target lists and crucial contextual information from source documents, which enabled their sales team to make informed and relevant outreach. This approach led directly to significant sales successes, including identifying over $1 million in potential revenue from opportunities that would have otherwise been missed. Citylitics’ reporting and regular alignment calls were credited for turning opportunities into qualified leads and keeping the sales team accountable and on track.

Mueller Water Products

Mike Uthe

Area Manager