Case Study: Inframark expands public-private partnership opportunities with Citylitics

Inframark - Customer Case Study

Inframark, a leader in water infrastructure operations, sought to expand its client base of municipalities and industries that could benefit from its public-private partnership (P3) services. A key challenge was identifying communities unaware that outsourcing could solve their water and wastewater challenges and navigating the industry's long sales cycles to connect with these potential partners.

Citylitics served as an extension of Inframark's business development team, providing targeted market intelligence to streamline their process. The solution helped Inframark identify and validate hundreds of new prospects, confirming their target market and growing their list of viable opportunities. As a result, Inframark secured several new prospects interested in their services and improved their ability to understand community challenges early in the engagement process.

Inframark

Mark Halleman

Senior Vice President