Case Study: The Pizza Factory drives repeat visits and loyalty with CityGro

The Pizza Factory - Customer Case Study

The Pizza Factory is a restaurant known for its signature bread twists and pizzas, and it wanted to move beyond a frequent eater card to find a better way to reconnect with customers and encourage repeat visits. To meet that challenge, it turned to CityGro for text marketing and loyalty-focused customer engagement.

Using CityGro, The Pizza Factory launched a loyalty and promotions program that included a free entree after ten visits, birthday and half-birthday offers, and a highly successful free drink offer with no purchase required. The campaign generated hundreds of redemptions for the free drink promotion, helping The Pizza Factory bring customers back more often and showing the impact of CityGro’s text-based marketing approach.

The Pizza Factory