Case Study: SweetFrog Premium Frozen Yogurt builds customer loyalty and community engagement with CityGro

Sweet Frog - Customer Case Study

SweetFrog Premium Frozen Yogurt in Parkersburg, West Virginia, built a strong community-focused franchise through personal service, local events, and fundraising support. But as a husband-and-wife team working 70–80 hours a week, Colleen and Jerry needed a more efficient way to manage customer loyalty and marketing while growing a customer base in a new community. They used CityGro’s App for Tablet to help organize their loyalty program and customer communications.

With CityGro, SweetFrog standardized in-store sign-ups for customers of all ages and used customer data to send automated text message offers and event announcements. The results were strong: about 72% of the store’s network was reached by campaigns, far outperforming typical restaurant email open rates, and Colleen credited the loyalty program with helping grow the customer base more than anything else they had tried.

SweetFrog Premium Frozen Yogurt

Patrick Galleher

Chief executive officer