Case Study: Monterra Group reignites condo sales with Cityblock Agency

Monterra Group revives stalled condo pre-sales in a few months with Cityblock Agency

The Monterra Group, a developer with decades of experience in high-end residential projects, faced a significant challenge when pre-sales for its 102 Scenic Drive condo project in Lethbridge nearly stalled shortly after launch. They engaged Cityblock Agency to jumpstart lead generation and reinvigorate the sales funnel to meet their crucial pre-sale targets for financing.

Cityblock Agency implemented a comprehensive sales and marketing strategy, taking over management of the entire process. Their solution included a new multi-tier marketing program with a project website, digital advertising, and recommendations on pricing and interior design. This approach successfully enhanced project exposure and ensured seamless condo sales, enabling the project to achieve its pre-sale target and move forward toward construction.

Monterra Group